AN INTRODUCTION TO FOOD RADIO - A NEW INTEGRATED MULTI-MEDIA BROADCAST AND INTERNET CHANNEL

Food radio is a new concept. It is one which, for the first time, integrates the power of the web with the immediacy of radio and the fascination of food. The topic - food in all its aspects - is not only of universal interest, but represents the biggest market in the UK, an area where interest in sourcing, quality and innovation is at an all time high.

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FOOD RADIO - FIRST EVER BROADCASTER DEDICATED TO FOOD

18 May 2007 - A new radio concept announced today integrates for the first time, the immediacy of radio with the power of the web and the fascination of food. Food Radio is an integrated web portal and audio programming channel, which will go live and make its first radio broadcast on 20 May 2007 on the Classic Gold Network between 1400 and 1600 hrs and continue on subsequent Sundays, trailed regularly during the week. It will also broadcast on Oneword Radio.

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FOOD RADIO - NEW CONCEPT DELIVERS POWERFUL CONSUMER REACH

18 May 2007 - A new radio concept announced today delivers, for the first time a media buyer’s dream, incorporating the immediacy of radio with the power of the web and the fascination of food in a single package. Food Radio is an integrated web portal and audio programming channel, which will go live and make its first radio broadcast on 20 May 2007 between 1400 and 1600 hrs on the Classic Gold Network. It will continue on subsequent Sundays, with regular trails during the week and strong promotion on Friday Drivetime. It will also broadcast on Oneword Radio. A reach of 1.1m radio audience and an expected 100k visitors per week to the portal are projected during the launch period alone.

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LIVE TO EAT, WITH FOOD RADIO

18 May 2007 - Calling all foodies! Do you live to eat or eat to live? If it’s definitely the former, then new, Food Radio is just for you. With names such as Michael Bukht (aka Michael Barry), Katie Derham (ITN and Classic FM), Jilly Goolden (BBC’s Food & Drink programme), Dr Sarah Schenker and chef/restaurateur Allegra McEvedy on the list of contributors, you know that it is serious about food, drink and diet.

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Food Radio and Food from Britain team up to support regional producers

Food Radio, the newly-launched integrated portal, pod casting and radio programming channel which will commence broadcast on 20 May 2007, has joined forces with market development consultancy Food from Britain (FFB) to provide regional food and drink producers with another channel to promote themselves to consumers.

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